5.2% conversion rate increase with zero ad spend change
conversion rate increase
ACOS improvement
additional ad spend
The Brand
A brand dealing with the long tail of early product issues. The product had been fixed, but outdated negative reviews were still dragging down conversion rates and making every ad dollar work harder than it needed to.
The Challenge
Despite correcting the early product defect that caused the negative reviews, the damage was already done. Conversion rates were suppressed, ACOS was elevated, and the brand was struggling to reach profitability on Amazon.
How Skale Approached It
We updated all content to reflect the new product design and corrected issues, which directly improved conversion rates. Then we used those higher conversion rates to make PPC more efficient — better CVR means lower effective CPC. We also restructured product variations for improved platform visibility. The key insight: we didn't spend a single extra dollar on ads. We just made the existing spend work harder by fixing the foundation.
The Results
conversion rate increase
ACOS improvement
additional ad spend
