0 to $1.1M in 40 days
revenue in first 40 days
ACOS
New Release in Men's T-Shirts
The Brand
True Classic built a cult following in DTC menswear with better-fitting basics. Amazon was the next growth frontier.
The Challenge
Launch a premium apparel brand on Amazon from zero — in one of the platform's most competitive categories. Apparel means high CPCs, saturated competitor listings, and a customer base that defaults to established brands. True Classic had no reviews, no rank, and no Amazon sales history.
How Skale Approached It
We built conversion-optimized listings with meticulous product imagery, ran extensive keyword research to isolate product groups, and matched customer search terms with PPC targets at the campaign level. Continuous bid optimization protected ROI while we focused review solicitation efforts to build social proof fast. We targeted both owned branded traffic and competitor search terms simultaneously.
The Results
revenue in first 40 days
ACOS
New Release in Men's T-Shirts
True Classic's launch on Amazon exceeded every expectation. Skale ran point on strategy, execution, and optimization — we hit a million in revenue in 40 days.
True Classic Team
Brand Partner, True Classic
